Top Emojis For Email Subject Lines. How emojis in email subject lines affect open rates ☀️ summer is here ☀️.
Regardless of whether or not you understand your customers, you will have no idea about their anticipated response until you begin including emojis in your email subject lines. Emojis are getting more popular for marketers to use in email subject lines. Like all things marketing, injecting emojis in your email subject line is equal parts art and science.
As a best practice, a maximum of 41 characters should be used in a subject line. I love this example from todoist because it shows that they really know their audience. Repeating this a few times would give you a clear idea.
Overuse of emojis in your email subject lines or in the body of your email can look like you’re trying too hard or worse, like a spammer. Sometimes it’s hard to put emotions into words. This time the emoji was used at the beginning of the subject line.
Emojis have colors and look fun to draw your readers' eyes. The best words & emojis to boost open rates crafting an effective email subject line is both a skill and an art form. Regardless of whether or not you understand your customers, you will have no idea about their anticipated response until you begin including emojis in your email subject lines.
There are 3,304 emojis in the unicode standard as of march 2020, but it doesn’t mean that you have to use every single one of these emojis in subject lines to advertise your brand. For instance, when they added a lips emoji 💋 in their email subject lines that went out on valentine’s day, their open rate increased by 4%. When using subject lines with emojis, length is even more important to consider to ensure emojis are viewable in the inbox (especially those with emojis at the end of the subject line).
Though two emojis in a subject line won’t hurt your deliverability, do think about whether you need each emoji or if you can use a single one instead. The newsletter subject below uses emojis only and upon first look, it’s hard to grasp what the email is about. Similarly, adding an irish flag emoji 🇮🇪 on st.
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